Already built for Defy All Odds
I spent the last 96 hours building something that could add an extra
$100k
per month to Defy All Odds through paid ads and a VSL funnel.
0:00
0:00
1.5×
1×
1.25×
1.5×
2×
See the deliverables
Here are the
sample deliverables:
The funnel
02
defy-all-odds.com/apply
01 · Sales page
VSL page
The short video, his real case studies and the program in numbers, with the application built in.
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defy-all-odds.com/booked
02 · Booked
Thank-you page
Welcome video, the questions people ask and the doubts they have before the call.
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VSL script
01
script · 8 beats
8 beats · about 15 minutes
VSL script
Hook to call to action, built on the $2,000 mentorship that never gave him a call.
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Ad creatives
03
instagram.com/adamphamm
01 · Static
Static ad
The $2,000 mentorship story in one image, shown in the Instagram feed.
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scripts · 6 angles
02 · Video
Ad creative scripts
Six short scripts, one angle each, all pointing at the short video.
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instagram.com/adamphamm
03 · Carousel
Carousel
Seven slides, from the $2,000 mentorship to his own first payout.
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Email sequences
03
sequence · 7 emails
01 · Watched the video
Opted-in
Seven emails that take a viewer from the video to the application.
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sequence · 4 emails
02 · Applied
Applied, not booked
Four emails that get an applicant onto the calendar.
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sequence · 6 emails
03 · Booked to call
Pre-call
Six emails that get a booked trader to the call ready to talk.
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Story sequences
03
instagram.com/adamphamm · stories
Value · Proof · Aspirational · 21 frames
Story sequences
Three tap-through Instagram story sequences, built from his real story and case studies.
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Case studies
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